Sample release
Scope summary, staging preview, evidence pack excerpt, and publish notes.
Use case
Custom theme WordPress
WPFlow supports recurring work on true custom-theme WordPress sites when the outcome is bounded and the team wants a controlled release path. It is a fit for template, layout, presentation, and theme-led UX work that benefits from clear scoping and safer publish rules.
Who this is for
WPFlow supports true custom-theme WordPress work when the need is ongoing change delivery, not a one-off rebuild or a broad re-platform.
- Teams with bespoke themes that need ongoing presentation or template changes.
- Sites where theme logic and release control matter as much as design polish.
- Buyers who want a product-like operating model rather than an open-ended retainer.
Common request types
Typical examples that fit the lane.
- Template updates and section redesigns
- Layout and presentation improvements
- Theme-led performance and front-end hygiene work
- Navigation, footer, and conversion-flow UX refinements
How WPFlow handles it safely
The safety model stays visible before anything goes live.
- Theme-level work is scoped against the supported site and release mode.
- The delivery path stays staging-first, with evidence before publish.
- Work that starts to become a broader rebuild is called out early.
Proof example
The sample release shows the work shape publicly, without exposing client-specific details.
What is out of scope
These cases do not belong in the standard lane.
- Re-platform programmes or major architecture migrations
- Multiple sites bundled into one lane
- Backend-heavy application work that belongs in the product app rather than the marketing site
Next step
If this looks like your kind of work
Sign up with your site details and the type of changes you need month to month.