Terms Of Service

Important Summary

This summary is here to make the Terms easier to understand. It does not replace the full Terms below.

• WPFlow is a governed WordPress development platform for one supported website.
• Standard work is prepared on staging first. Live publish is a separate action that must be approved by an authorised user.
• You are responsible for your website, your instructions, your users, your content, your legal compliance, your backups, your review of staging work, and your live publish decisions.
• Credits are scoped delivery units. They are not cash, stored value, hours, or a guarantee that any request can be completed regardless of scope or site condition.
• We may refuse work, remove content, suspend accounts, or close accounts where we reasonably believe there is abuse, unlawful use, security risk, non-payment, prohibited content, or other misuse.
• Nothing in these Terms affects consumer statutory rights or limits liability that cannot legally be limited.

1. About Us

WPFlow is operated by Nordic Creative Limited, trading as WPFlow.

• Registered in England and Wales under company number 07580121.
• Registered office: Kemp House, 152 City Road, London EC1V 2NX.
• VAT number: 485 7059 50.
• Contact: support@wpflow.io or our Contact page.

In these Terms, "WPFlow", "we", "us" and "our" mean Nordic Creative Limited trading as WPFlow.

2. These Terms

These Terms govern your use of the website at wpflow.io, the WPFlow application, and any services, features, content, subscriptions, plans, credits, staging environments, support tools, release tools, or functionality we make available through them.

These Terms should be read alongside:

• our Privacy Notice;
• our Cookie Policy;
• any Data Processing Addendum or data processing terms that apply to customer-site personal data;
• any plan, checkout, subscription, pricing, service, or billing terms shown to you at purchase or in your Billing area;
• any written agreement signed by both you and us.

If there is a conflict, a signed written agreement will take priority, followed by any applicable Data Processing Addendum, then specific checkout or plan terms, then these Terms, unless the relevant document says otherwise.

We may update these Terms from time to time to reflect changes in law, regulation, the Services, security needs, technical needs, product behaviour, pricing, or business requirements. We will post the updated version on the Site and update the "Last updated" date. If changes are material, we will take reasonable steps to notify you. If you do not agree to updated Terms, you must stop using the Services and, where relevant, close your account.

3. Definitions

• Account means your WPFlow account or workspace.
• Approver means a user who has permission to approve execution, accept staging work, request or approve release actions, or perform similar approval steps.
• Billing Admin means a user who has permission to manage billing, subscriptions, Credits, PAYG credit purchases, payment methods, invoices, or auto top-up settings.
• Business user means anyone who is not a Consumer.
• Consumer means an individual acting for purposes wholly or mainly outside their trade, business, craft, or profession.
• Content means all text, graphics, software, code, materials, documents, data, and information on or in the Services, excluding User Content.
• Credits means WPFlow's unit for scoped delivery capacity. Credits are tied to approved outcomes, request scope, risk, and validation. Credits are not hours, money, stored value, e-money, vouchers, gift cards, or transferable property.
• Customer Site means the WordPress website, staging website, files, database, content, systems, third-party services, hosting, domains, plugins, themes, assets, or integrations that you connect to or ask WPFlow to work on.
• Full Sync means a publish mode for suitable non-live-data sites where approved staging state can be promoted to live through the governed release path.
• Live Site means the production website or environment that is publicly accessible or used for real business operations.
• Request means a request, instruction, brief, message, task, project sprint, revision, release instruction, or support request submitted through WPFlow.
• Services means the WPFlow website, app, platform, subscriptions, Free tier, credits, onboarding, staging, Architect, build execution, request handling, previews, evidence packs, Live Release Centre, publishing workflows, support, and related functionality.
• Staging means a non-production environment used to prepare, test, preview, review, or evidence changes before live publish.
• Theme Sync means a publish mode for suitable live-data sites where production remains authoritative for protected live operational data and approved code or selected release objects can be promoted through the governed release path.
• User Content means content, data, files, messages, screenshots, briefs, designs, code, site content, credentials, instructions, uploads, comments, reviews, URLs, assets, or other material you or your users upload, submit, provide, connect, or make available through WPFlow.

4. Eligibility And Business Use

You must be at least 18 years old to create an account, connect a Customer Site, approve work, approve live publishing, or purchase paid Services.

WPFlow is primarily designed for business use. Unless we expressly agree otherwise, paid accounts are intended for businesses, organisations, sole traders, or people acting in a business capacity.

If you use the Services on behalf of a company, organisation, client, employer, or other person, you confirm that:

• you have authority to bind them to these Terms;
• you are authorised to connect the Customer Site;
• you are authorised to request, review, approve, and publish work for that Customer Site;
• you will ensure that all other users you invite or authorise comply with these Terms.

If you are a Consumer, nothing in these Terms affects your statutory rights.

5. Your Account And Users

You must provide accurate, complete information and keep it up to date.

You are responsible for:

• keeping login details secure;
• managing your users and permissions;
• all activity under your Account, except where caused by our breach of these Terms or by matters we cannot lawfully exclude;
• ensuring that only authorised users can submit Requests, approve execution, manage billing, or approve live publish;
• promptly telling us if you believe your Account, Customer Site, credentials, payment method, or user access has been compromised.

You must not share credentials in ordinary chat, messages, or uploads where a secure credential flow is available. If we provide a secure connection, credential, or access flow, you must use that flow.

We may suspend, restrict, or close your Account if we reasonably believe there is a breach of these Terms, non-payment, fraud, misuse, security risk, unlawful activity, prohibited content, abusive behaviour, unsupported site risk, or a need to comply with law or protect WPFlow, customers, third parties, or the public. Where practical, we will give notice and an opportunity to fix the issue. We may act immediately where needed for security, legal compliance, platform integrity, payment protection, or harm prevention.

6. What WPFlow Does

WPFlow provides a governed workflow for WordPress development and website changes. The usual model is:

1. you connect one supported WordPress site;
2. WPFlow prepares or adopts a staging-first working environment where supportability checks pass;
3. you submit Requests in plain language;
4. WPFlow scopes the Request and may ask clarifying questions;
5. you are shown an estimated Credit cost and approval cap where execution approval is required;
6. approved work is prepared on Staging;
7. you review the staging preview, evidence, notes, and outputs;
8. you ask for revisions or mark the work complete on Staging;
9. reviewed staging work may be published through the governed live release process when an authorised user approves release.

WPFlow is not a hosting provider, domain registrar, DNS provider, backup provider, cybersecurity insurer, ecommerce operator, legal adviser, tax adviser, financial adviser, regulatory adviser, or general business continuity provider unless we expressly agree that in writing.

The Services are suitable for many WordPress websites, but not every WordPress website, host, plugin, theme, integration, site state, or request. Fit depends on access, site health, staging path, hosting, third-party services, site risk, data risk, supportability checks, and the work requested.

We may refuse, re-scope, pause, or require a custom route for work that is unsafe, unsupported, too broad, too uncertain, outside the standard lane, legally sensitive, commercially inappropriate, technically unsuitable, or inconsistent with these Terms.

7. Your Responsibility For Your Website

You remain responsible for your Customer Site and your business.

This includes responsibility for:

• deciding what work to request;
• giving accurate, complete instructions;
• making sure you have the right to provide all content, assets, code, data, access, designs, plugins, themes, and third-party materials;
• the accuracy, legality, suitability, and commercial effect of your content and website;
• product descriptions, prices, claims, legal notices, privacy notices, cookie notices, ecommerce terms, refund policies, regulated content, accessibility obligations, advertising claims, and any industry-specific compliance;
• maintaining suitable independent backups and restore processes;
• maintaining appropriate hosting, domain, DNS, SSL, plugin, theme, licence, email, ecommerce, payment, analytics, security, and third-party service arrangements;
• deciding when it is safe and commercially appropriate to publish work live;
• checking live results after publishing.

You must not use WPFlow as your only backup, disaster recovery, version history, or business continuity system. WPFlow may keep records, snapshots, rollback notes, staging records, restore points, or release evidence where supported, but these do not replace your own backup and recovery arrangements.

8. Requests, Scope, Estimates, And Approvals

Each Request must have a clear and lawful purpose. We may split broad or unclear Requests into smaller Requests or recommend Planning Mode or another governed route.

Credit estimates and approval caps are based on the information available at the time of scoping. They are not open-ended promises to complete unlimited work. If scope changes, hidden complexity appears, site conditions change, third-party issues arise, or the Request turns out to be materially different from what was approved, we may pause, re-scope, ask for more information, propose a revised cap, or decline the work.

When you approve execution, you confirm that:

• the scoped outcome, assumptions, exclusions, estimate, and cap are acceptable;
• the Request is authorised;
• any required content, assets, rights, licences, access, and approvals are in place;
• the work may be performed on Staging or another governed environment.

Approving execution does not mean live publish has been approved unless the relevant flow expressly says so.

9. Staging Review, Acceptance, And Revisions

Standard work is prepared on Staging first. You are responsible for reviewing the staging result before accepting it.

Before marking work complete on Staging, you should:

• open and inspect the staging preview;
• compare the result against the approved Request;
• check important pages, forms, checkout paths, menus, responsive layouts, content, images, tracking, and other relevant surfaces;
• review evidence, notes, known limitations, and rollback notes where provided;
• ask for a revision if the delivered work does not match the approved scope.

If the staging preview is not right, ask for a revision before accepting it. Defect corrections within the approved scope are treated differently from new scope. A correction to agreed acceptance criteria or a direct regression caused by the delivered change should not normally require extra Credits, subject to our reasonable review. New scope, changed requirements, additional pages, extra variants, new features, or new business decisions may require a new or revised Credit estimate.

When you mark work complete on Staging, you confirm that you have reviewed and accepted the staging result for the approved scope.

10. Live Publishing And Release Responsibility

Live publish is a separate governed action. Work being complete on Staging does not mean your Live Site has changed.

Only authorised users should approve or request live publishing. Before approving a live release, you are responsible for confirming that:

• the relevant work has been reviewed and accepted on Staging;
• the release set is expected;
• no active or queued work needs to wait first;
• publish blockers have been considered;
• the timing is appropriate for your business;
• you have suitable backups and recovery arrangements;
• the release is suitable for your legal, commercial, operational, ecommerce, SEO, analytics, and customer-service needs.

WPFlow's publish workflow is designed to be governed, reviewable, and safer than ad hoc live edits. However, WordPress, hosting environments, plugins, themes, caches, ecommerce data, third-party services, and live business operations are complex. We do not guarantee that every release will be uninterrupted, error-free, instantly reversible, or free from all side effects.

If a release problem occurs, we may use reasonable efforts to investigate, retry, repair, rollback, re-credit affected Credits, or support recovery where the product and site state allow. Rollback support depends on the surfaces changed, site state, hosting, data model, publish mode, available records, and prepared rollback path. Rollback is not guaranteed for every possible site state and does not replace independent backups or business reconciliation.

11. Full Sync And Theme Sync

WPFlow supports Full Sync and Theme Sync where the site and request fit the product rules.

Full Sync is generally used for suitable brochure, marketing, lead-generation, and non-live-data sites. Staging is the authority for approved site presentation, content, and configuration changes. Protected live operational data is not blindly overwritten.

Theme Sync is generally used for suitable live-data sites, especially appropriate WooCommerce sites. Live operational data stays authoritative. WPFlow publishes approved code and selected governed content/configuration changes only when they are scoped, verified, and rollback-covered.

Neither mode is a casual raw database overwrite button.

You must not ask WPFlow to use a publish mode that you know, or should reasonably know, is unsafe for your site. If you are unsure, you must ask before approving release.

12. Credits

Credits are WPFlow's unit for governed delivery. They are designed to make scope and spend clearer before work starts.

Credits:

• are tied to approved outcomes, request scope, risk, and validation;
• are not developer hours;
• are not cash or stored monetary value;
• cannot be withdrawn, transferred, resold, exchanged, assigned, or redeemed for cash;
• do not guarantee that every requested item can be completed;
• may be reserved, settled, re-credited, expired, or adjusted according to these Terms and the Billing area.

A Request may reserve Credits when approved. The final Credit charge should settle at or below the approved cap unless you approve a revised scope or cap.

Welcome Credits, subscription-granted Credits, PAYG purchased Credits, expiry rules, and any plan-specific Credit rules are shown on the Pricing page, at checkout, in your Billing area, or in plan terms.

Unless stated otherwise at checkout or in Billing:

• welcome Credits are a one-time Free grant and expire after the stated welcome-credit period;
• included monthly subscription Credits remain valid for 12 months from grant unless checkout or Billing says otherwise;
• PAYG purchased Credits remain valid for 12 months while the Account stays active;
• Credits may expire when an Account is closed, cancelled, terminated, inactive, or unpaid;
• Credits are normally used oldest eligible first;
• PAYG purchased Credits are prepaid usage funding and do not carry the monthly subscription satisfaction guarantee unless checkout expressly says otherwise.

If a Request fails because of a platform issue, execution error, or direct defect in the delivered work, and Credits were not automatically returned, contact support through the thread or support route. We may review and re-credit the affected Credits where the work was not delivered, where the agreed acceptance criteria were not met, or where a direct defect requires correction. Re-crediting Credits is the normal remedy for Credit charging errors or unsuccessful execution. A Credit re-credit is not a cash refund.

Credits spent on properly scoped, approved, delivered, accepted, or published work are non-refundable except where these Terms, a specific guarantee, our written agreement, or applicable law says otherwise.

13. Plans, Subscriptions, PAYG Credits, And Auto Top-Up

Prices, plan names, included monthly Credits, PAYG credit prices, currencies, taxes, renewal periods, and plan features are shown on the Pricing page, at checkout, or in Billing. Public prices are tax-exclusive unless the Pricing page, checkout, invoice, or applicable law says otherwise. Stripe Tax or the payment provider may add applicable tax at checkout before you pay.

Unless checkout says otherwise:

• every public plan uses the same governed workflow;
• higher plans increase included monthly Credits, capacity, value, or support level;
• the Free tier has no monthly fee and may include a one-time welcome Credit grant;
• paid subscriptions renew automatically until cancelled;
• paid subscriptions start only through the relevant checkout, billing, or agreed custom route;
• upgrades and downgrades usually take effect at the next billing cycle unless checkout, Billing, or support says otherwise;
• Billing currency is locked at signup unless we expressly provide a supported change route;
• cancellation takes effect at the end of the current paid billing period unless checkout or Billing says otherwise;
• we do not automatically upgrade your plan without consent.

Automatic top-up, where available, buys quantity-based PAYG Credits when your available balance falls below your chosen threshold or a Request approval needs more Credits, within your chosen budget. Automatic top-up does not approve work, does not approve live publishing, does not change your plan, and does not override Request approval requirements.

You are responsible for monitoring your Billing area, Credit balance, expiry dates, renewal dates, PAYG purchases, auto top-up settings, payment method, invoices, and usage.

14. Payments, Taxes, Refunds, And Cancellations

Payments are processed by our payment provider, such as Stripe. We do not store full card details ourselves.

You must pay all fees, taxes, and charges shown at checkout, in Billing, or on invoices. Public prices are tax-exclusive unless the Pricing page, checkout, invoice, or applicable law says otherwise. If VAT, sales tax, exchange rates, card fees, bank fees, or payment provider charges apply, you are responsible for them unless the law says otherwise.

Refunds are handled according to:

• these Terms;
• any guarantee shown at checkout or on the Pricing page;
• the Billing area;
• applicable law.

Unless a specific guarantee, written agreement, or applicable law says otherwise:

• subscription fees already charged are non-refundable for the period already started;
• PAYG purchased Credits are non-refundable prepaid usage funding;
• Credits are non-refundable once used, settled, accepted, or associated with delivered work;
• we do not refund simply because you changed your mind after approved work has been performed;
• we do not refund properly delivered work because you later decide not to use it;
• we do not refund work where the issue was caused by your instructions, content, approvals, site state, third-party services, hosting, plugins, themes, licences, lack of backups, or changes made outside WPFlow.

Where the first paid monthly subscription satisfaction guarantee is offered at checkout or on the Pricing page, it applies only to the first paid monthly subscription and only on the terms stated with that offer. It does not apply to PAYG purchased Credits, renewals, custom work, misuse, unsupported sites, or work already accepted or published unless the offer expressly says otherwise.

If you are unhappy, contact us promptly through the relevant thread or support route. Our usual approach for genuine platform or delivery issues is to investigate and, where appropriate, fix the issue, rerun work, revise the staging output, or re-credit the affected Credits.

15. Acceptable Use

You must use the Services only for lawful purposes and in a way that does not harm WPFlow, other users, third parties, or the public.

You must not, and must not help anyone else to:

• access, interfere with, damage, overload, disrupt, reverse engineer, or compromise the Services, systems, servers, networks, security controls, or data;
• attempt to gain unauthorised access to any account, site, data, environment, repository, system, or network;
• introduce viruses, malware, ransomware, spyware, backdoors, malicious code, or harmful material;
• scrape, crawl, harvest, data-mine, or extract data or content from the Services at scale without written permission;
• send spam, unlawful marketing, phishing, scams, or deceptive communications;
• impersonate another person or misrepresent your affiliation;
• submit false, misleading, unlawful, abusive, or harmful Requests;
• use WPFlow to build, support, promote, or distribute unlawful, harmful, exploitative, or prohibited content;
• use the Services to test, develop, deploy, or support malware, phishing, credential theft, spam, fraud, evasion, circumvention, or security abuse;
• bypass usage limits, billing controls, approval controls, role permissions, supportability checks, or security controls;
• use the Services in a way that breaches applicable law, third-party rights, platform rules, hosting rules, payment provider rules, or these Terms.

16. Prohibited Content And Removal Rights

You must not upload, request, publish, promote, process, or ask WPFlow to work on User Content or Customer Sites that include, enable, support, or promote:

• unlawful content or unlawful activity;
• child sexual abuse material, child exploitation, grooming, or sexualisation of minors;
• pornography, sexually explicit adult content, obscene content, or adult services;
• graphic violence, extreme gore, violent threats, terrorist content, extremist content, or incitement to violence;
• hate speech, harassment, abuse, bullying, doxxing, or discriminatory content;
• self-harm instructions, suicide encouragement, or exploitation of vulnerable people;
• scams, fraud, phishing, malware, deceptive trading, fake reviews, counterfeit goods, or stolen goods;
• unlawful gambling, illegal drugs, unlawful weapons, unlawful financial activity, or regulated activity without proper authorisation;
• defamatory, privacy-invasive, infringing, or misleading content;
• anything else that we reasonably consider unsuitable, unsafe, abusive, harmful, unlawful, reputationally risky, or inappropriate for the Services.

We do not have to monitor all User Content or Customer Sites, but we may review, block, remove, restrict, disable, refuse, report, suspend, or terminate where we reasonably believe content or activity breaches these Terms or the law.

We may act immediately without prior notice where we reasonably believe this is needed to protect people, comply with law, protect the Services, prevent harm, preserve evidence, protect payment systems, or reduce legal, security, operational, or reputational risk.

17. User Content And Customer-Site Rights

You are responsible for User Content and the Customer Site.

You must have all rights, licences, permissions, consents, and authority needed to provide User Content, connect the Customer Site, ask us to access it, and ask us to modify it.

You grant us a worldwide, non-exclusive, royalty-free licence to access, host, store, copy, process, transmit, modify, adapt, display, publish to Staging, publish to Live where approved, and otherwise use User Content and the Customer Site as needed to provide, secure, improve, evidence, support, audit, and operate the Services.

This licence continues for as long as needed to provide the Services and afterwards where needed for legal, regulatory, accounting, tax, security, backup, audit, dispute, abuse-prevention, or technical reasons.

You retain ownership of your User Content, subject to any rights held by third parties.

18. WPFlow Intellectual Property And Deliverables

We own or license the Services, platform, software, workflows, code, designs, models, prompts, tools, systems, documentation, templates, know-how, processes, and Content. All rights are reserved.

We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Services in accordance with these Terms.

You must not copy, modify, sell, rent, licence, distribute, reverse engineer, extract, or commercially exploit the Services or Content unless we agree in writing.

Subject to full payment of applicable fees, you may use customer-specific deliverables that we create for your Customer Site as part of the approved work. This does not transfer ownership of:

• the WPFlow platform;
• our pre-existing code, tools, templates, systems, prompts, workflows, or know-how;
• reusable or generic components;
• open-source software;
• third-party software, plugins, themes, libraries, fonts, assets, or services.

Open-source and third-party materials remain subject to their own licences.

19. Third-Party Services, Plugins, Themes, Hosts, And Licences

Your Customer Site may depend on third-party hosting, DNS, SSL, plugins, themes, page builders, ecommerce systems, payment gateways, analytics tools, CRMs, email tools, APIs, licences, fonts, stock assets, and other services.

You are responsible for:

• maintaining valid licences and subscriptions;
• complying with third-party terms;
• ensuring third-party access and credentials are lawful and authorised;
• paying third-party fees;
• resolving third-party account, hosting, billing, suspension, update, compatibility, API, rate-limit, security, or support issues.

We are not responsible for third-party services, sites, providers, software, terms, outages, data loss, security incidents, incompatibilities, updates, price changes, licence failures, or actions except to the extent caused by our breach of these Terms and not lawfully excluded or limited.

We may decline or pause work if a third-party issue makes the work unsafe, unsupported, unlawful, impractical, or commercially unsuitable.

20. Security, Credentials, Backups, And Data Loss

We take security seriously and use reasonable technical and organisational measures appropriate to the Services. However, no internet service, WordPress site, host, plugin, theme, integration, staging environment, or software system can be guaranteed to be uninterrupted, error-free, immune from attack, or free from data loss.

You are responsible for:

• using strong passwords and secure access practices;
• controlling your users and roles;
• keeping independent backups of your Customer Site and business-critical data;
• maintaining appropriate host-level, site-level, ecommerce, email, DNS, and business continuity recovery arrangements;
• avoiding secrets in ordinary chat, messages, or uploads;
• promptly revoking access that is no longer needed;
• promptly telling us about suspected compromise, unauthorised access, security issues, or harmful content.

If a security incident occurs in our systems, our responsibilities will be governed by applicable law, our Privacy Notice, any applicable Data Processing Addendum, and these Terms. Subject to those non-excludable duties, we do not accept unlimited liability for business interruption, lost profits, lost orders, loss of revenue, loss of goodwill, lost SEO ranking, lost traffic, data restoration costs, ecommerce reconciliation, third-party claims, or other business losses.

Where loss, damage, delay, data loss, corruption, downtime, or a security incident results from your instructions, your content, your approvals, your users, your credentials, your lack of backups, your hosting, your plugins, your themes, your third-party services, your Customer Site state, changes made outside WPFlow, or events outside our reasonable control, you are responsible to the maximum extent permitted by law.

21. Privacy And Data Processing

We process personal data in accordance with our Privacy Notice.

We use cookies and similar technologies in accordance with our Cookie Policy.

Where we process personal data on your behalf as a processor in relation to Customer Site data, the applicable Data Processing Addendum or data processing terms apply. You are responsible for determining whether you are a controller, obtaining any required consents, giving required notices, having a lawful basis for processing, and ensuring that your use of WPFlow complies with data protection law.

You must not submit unnecessary sensitive personal data, special category data, payment card data, health data, criminal offence data, secrets, passwords, API keys, or confidential third-party data through ordinary chat, messages, or uploads.

22. Service Availability And Disclaimers

We aim to provide reliable, high-quality Services, but we do not guarantee that the Services will always be available, uninterrupted, secure, error-free, or compatible with every Customer Site.

We may suspend, withdraw, change, or restrict the availability of all or part of the Services for maintenance, security, legal, operational, supportability, business, or technical reasons.

Unless we say otherwise in writing, information, suggestions, explanations, assistant responses, scope notes, QA notes, and other content provided through WPFlow are for general product and website-delivery purposes. They are not legal, tax, financial, medical, regulatory, compliance, insurance, security-certification, or professional advice.

You should take specialist advice where your website, content, products, customers, sector, or decisions require it.

23. Limitation Of Liability

Please read this section carefully.

Nothing in these Terms excludes or limits our liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation;
• breach of any liability that cannot be excluded or limited under applicable consumer law;
• data protection liability that cannot be excluded or limited by law;
• any other liability that cannot legally be excluded or limited.

If You Are A Consumer

We are responsible for foreseeable loss and damage caused by our breach of these Terms or failure to use reasonable care and skill.

We are not responsible for:

• loss or damage that is not foreseeable;
• losses caused by your breach of these Terms;
• losses caused by your misuse of the Services;
• losses caused by events outside our reasonable control;
• business losses, including loss of profit, revenue, business, goodwill, anticipated savings, traffic, SEO ranking, customers, or opportunity, where you use the Services for business or trade purposes.

Nothing in these Terms affects your statutory rights.

If You Are A Business User

To the maximum extent permitted by law, we exclude all implied conditions, warranties, representations, or other terms that may apply to the Services.

To the maximum extent permitted by law, we will not be liable for:

• loss of profits, sales, revenue, business, contracts, customers, opportunity, traffic, SEO ranking, goodwill, reputation, or anticipated savings;
• lost orders, failed transactions, cart abandonment, conversion loss, ecommerce downtime, payment disruption, or fulfilment disruption;
• business interruption, wasted management time, operational disruption, or loss of use;
• loss, corruption, deletion, restoration, or recovery of data, content, files, databases, backups, logs, analytics, orders, customers, or settings;
• third-party claims or third-party service failures;
• security incidents, hacks, malware, credential compromise, or unauthorised access except to the extent caused by our breach and not lawfully excluded or limited;
• indirect, special, incidental, punitive, exemplary, or consequential loss or damage.

Subject to the non-excludable matters above, our total aggregate liability to you arising out of or in connection with the Services, Customer Site, Requests, Credits, subscriptions, or these Terms will not exceed the greater of:

• the total fees paid by you to us for the affected Services in the 12 months before the event giving rise to the claim; or
• £500.

For Free or unpaid Services, our total aggregate liability will not exceed £100 unless applicable law requires otherwise.

The limits and exclusions in this section apply whether the claim arises in contract, tort, negligence, breach of statutory duty, misrepresentation, restitution, or otherwise, to the maximum extent permitted by law.

24. Indemnity For Business Users

If you are a Business user, you will indemnify us and keep us indemnified against claims, liabilities, losses, damages, costs, and expenses, including reasonable legal costs, arising out of or in connection with:

• your breach of these Terms;
• your User Content;
• your Customer Site;
• your instructions, approvals, or live publish decisions;
• your failure to hold required rights, licences, permissions, or consents;
• your unlawful, harmful, abusive, or prohibited use of the Services;
• your users' acts or omissions;
• claims by your customers, clients, users, suppliers, regulators, or other third parties relating to your Customer Site, business, content, products, services, legal notices, ecommerce operations, data, or compliance obligations.

This indemnity does not apply to the extent the claim is caused by our breach of these Terms or by matters for which we cannot lawfully exclude or limit liability.

25. Suspension, Cancellation, And Termination

You may cancel your subscription through the Billing area or Stripe customer portal where available, or by contacting us if the Billing area is unavailable. For the V4 launch model, plan changes and currency changes are not guaranteed as self-serve customer portal features.

We may suspend, restrict, or terminate your Account or access to the Services if:

• you breach these Terms;
• payment fails or remains overdue;
• we reasonably suspect fraud, abuse, unlawful activity, prohibited content, or security risk;
• your Customer Site is unsupported, unsafe, compromised, or unsuitable for the Services;
• you misuse Credits, PAYG purchases, auto top-up, approvals, or billing controls;
• your use creates legal, operational, reputational, security, payment, or platform risk;
• we need to comply with law, regulation, court order, payment provider rules, or third-party provider requirements;
• we stop offering the Services or a material part of them.

On termination or closure:

• your right to use the Services ends;
• unpaid fees remain due;
• unused Credits may expire or be forfeited unless applicable law, checkout terms, or Billing says otherwise;
• we may retain records as needed for legal, regulatory, accounting, tax, security, backup, audit, dispute, or abuse-prevention reasons;
• you remain responsible for exporting or preserving any Customer Site materials you need before closure, where export is available and lawful.

26. Consumer Cancellation Rights

This section applies only if you are a Consumer.

If you buy Services online, you may have a legal right to cancel within 14 days after the contract is made. We will tell you at checkout where a cancellation right applies and where it does not.

If you ask us to start providing Services during the 14-day cancellation period, you may have to pay a reasonable proportion of the price for Services provided before you cancel.

If digital content or digital services are supplied during the cancellation period after your express consent and acknowledgement that you will lose the right to cancel, you may lose the right to cancel once supply begins, where permitted by law.

If you cancel and a refund is due by law, we will process it in accordance with applicable law.

To cancel as a Consumer, contact us at support@wpflow.io or through the Contact page and tell us that you want to cancel. You may use the model cancellation wording below, but you do not have to.

Model Cancellation Wording

I cancel my contract for the supply of the following service: WPFlow.

Ordered on: [date].

Name: [your name].

Address: [your address].

Email used for the account: [your email].

Date: [date].

27. Complaints And Dispute Resolution

We aim to resolve concerns quickly and fairly. Please contact us first through the Contact page, the relevant thread, or support@wpflow.io with details of your issue.

If you are a Consumer and we cannot resolve your complaint through our internal process, we will inform you about the availability of alternative dispute resolution where required. We do not currently commit to using ADR for every consumer dispute.

28. Notices

You can send notices to us through the Contact page, by email to support@wpflow.io, or by post to our registered office.

We may send notices to you by email, in-account notification, billing notification, support message, or by posting notices on the Site or Services.

You are responsible for keeping your account email address up to date.

29. General

If any part of these Terms is found unlawful or unenforceable, the rest remains in force.

If we do not enforce a term straight away, that does not mean we waive our right to enforce it later.

We may transfer our rights and obligations under these Terms to another organisation. If you are a Consumer, this will not reduce your rights. If you object, you may stop using the Services and close your Account.

You may not transfer your rights or obligations under these Terms without our written consent.

If you are a Business user, these Terms and the documents expressly referred to in them form the entire agreement between you and us regarding the Services, unless we have a separate signed written agreement.

30. Governing Law And Jurisdiction

If You Are A Business User

These Terms and any dispute or claim, including non-contractual disputes or claims, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

If You Are A Consumer

These Terms are governed by the laws of England and Wales. If you live in Scotland or Northern Ireland, you may also be able to bring proceedings in your local courts.