Cookie Policy
Current Status
This Cookie Policy explains how WPFlow uses cookies and similar technologies on the public website and related marketing pages.
WPFlow uses CookieScript as the public cookie settings tool where the banner is enabled. The banner lets visitors accept non-essential cookies, reject them, or open settings to choose categories.
WPFlow keeps the first notice short and links to this policy for more detail. The settings view provides the category-level choices and cookie details generated by the current scan.
1. What Cookies Are
Cookies are small files stored on your device. Similar technologies include local storage, session storage, pixels, tags and other storage or access technologies.
They can be used to run a website, remember choices, protect accounts, measure performance, understand how pages are used or support marketing.
2. How WPFlow Uses Cookies
WPFlow may use cookies and similar technologies for:
- strictly necessary website, security, account and service functions;
- remembering visitor preferences, such as consent or display choices;
- first-party measurement and performance monitoring where configured;
- analytics or marketing measurement only where consent is required and has been obtained.
When the consent gate is enabled, the marketing site recognises a consent cookie named wpflow_cookie_consent. A value of analytics:granted enables analytics measurement, while analytics:denied keeps non-essential analytics disabled. CookieScript may also set consent cookies to remember category choices. The site may use a currency preference cookie where regional pricing display is active, so visitors can keep GBP, EUR, or USD display preferences without changing account billing currency.
Where analytics or marketing measurement is active, WPFlow may also use first-party attribution cookies. These support first-party reporting and server-side GA4 page-view or lead measurement without storing form answers or direct contact details in analytics payloads. V4 commercial measurement may include controlled events such as pricing viewed, signup started, email verified, welcome grant issued, first PAYG purchase, subscription started, auto top-up success or failure, payment-needed state, and cancellation. These events should use stable event names and controlled plan/currency/status parameters rather than free-text messages, card data, invoices, addresses, or personal details.
| Cookie | Purpose | Typical duration |
|---|---|---|
| wpf_vid | Anonymous first-party visitor ID for attribution and measurement | Up to 90 days |
| wpf_sid | Current marketing session ID for attribution and measurement | Around 30 minutes |
| wpf_ft | First-touch attribution ID | Up to 90 days |
| wpf_lt | Last-touch attribution ID | Up to 90 days |
The public site may also use local storage under wpflow.marketing_attribution.v1 to hold a compact attribution snapshot for the signup form handoff. That snapshot is used to connect a website visit to a submitted signup intent and later server-side payment confirmation. It should not contain email addresses, names, phone numbers or free-text signup answers.
3. Cookie Categories
Strictly necessary cookies and similar storage help the website and service work. They may support routing, security, account sessions, form protection, consent storage, fraud prevention or core service behaviour. These are generally used without asking for consent where the law permits.
Preference cookies remember choices such as consent settings or display preferences.
Analytics and measurement cookies help WPFlow understand page usage, web vitals and product-interest signals. These should only run where consent is required and the visitor has given that consent.
Marketing or advertising cookies are not intended to run without the appropriate consent controls. Paid-media pixels, advertising measurement and enhanced advertising conversions should only run where the relevant consent, legal and account setup has been completed.
4. Your Choices
Where the CookieScript banner or footer Cookie settings control is shown, you can use it to accept, reject or update non-essential cookie choices.
You can also control cookies through your browser settings. Browser controls may let you block or delete cookies, but blocking strictly necessary cookies may affect how parts of the website or service work.
5. Keeping This Page Updated
WPFlow will review this page when analytics or marketing tags change, when the consent-management approach changes, and when the live cookie scan identifies new cookies or similar technologies.
Questions can be sent through the Contact page. This Cookie Policy should be read alongside the Privacy Notice and Terms.